Mother’s Day is one of the most celebrated occasions worldwide—and in Australia, it’s not just a day to say “thanks,” it’s also one of the biggest events for the floral industry.
As we approach Sunday, 11 May 2025, the tradition of sending flowers continues to thrive, supported by evolving customer preferences, innovative technologies, and a growing demand for meaningful, locally made floral arrangements.
In this article, we explore:
- 🌼 Popular flower trends for Mother’s Day 2025
- 📈 Current market insights and consumer behaviour
- 💻 The impact of technology on how people buy flowers
- 🌺 How local florists like Spearwood Florist are adapting and thriving
💐 Why Flowers Still Reign on Mother’s Day
There’s a reason flowers remain the most popular gift—they’re timeless, emotional, and visually stunning. For many Australians, gifting flowers is more than just a gesture; it’s a way to connect, express love, and create moments of beauty.
According to IBISWorld, Mother’s Day accounts for one of the largest spikes in flower sales annually. In 2024, florists reported a 7% increase in sales around this period, and 2025 is forecasted to be even busier.
Customers today are also planning earlier, requesting more customisation, and showing increased support for local, sustainable florists.
🌼 Trending Flower Choices for Mother’s Day 2025
1. Native & Wildflower Arrangements
Australian natives like banksias, waxflowers, and wattle are in high demand for their earthy charm and long vase life.
2. Soft Pinks & Pastels
Blush roses, pale chrysanthemums, and pastel tulips reflect tenderness and grace—perfect for mum.
3. Bold & Bright Combinations
Think vibrant oranges, hot pinks, and purples. These expressive bouquets are perfect for mums with bold personalities.
4. Elegant Orchids
Phalaenopsis orchids and long-lasting premium flowers are popular with customers wanting something unique and refined.
5. Eco-Friendly Touches
Sustainable materials like paper wrapping, recyclable vases, and foam-free arrangements are becoming essentials in 2025.
📈 2025 Mother’s Day Market Trends
✅ Online Ordering Rules the Day
Roughly 68% of floral orders are placed online. Top priorities for customers include:
- Mobile-friendly sites
- Clear product photos
- Transparent pricing & delivery options
- Easy checkout & same-day service
✅ Customisation Matters
Buyers love being part of the creative process—adding custom notes, choosing colour schemes, or even building their own bouquet.
✅ Subscriptions & Pre-Orders
Monthly flower subscriptions are becoming popular, and many florists are offering pre-order incentives for Mother’s Day.
✅ Locally Sourced Blooms
People want to know where their flowers come from. Locally grown and ethically sourced flowers are a major selling point.
💻 The Role of Technology in Floral Gifting
Technology is changing how flowers are bought and sold—and customers are loving the convenience and customisation it brings.
🌐 AI Search & Recommendations
People are turning to AI tools like ChatGPT or Google Gemini with questions like:
- “What flowers should I get for my mum?”
- “Can you help me write a card message?”
Florists who optimise content for AI are more likely to be discovered by these new-age shoppers.
🧠 Smart Shopping Tools
Online stores are using AI to recommend arrangements based on:
- Recipient’s preferences
- Occasion
- Budget
- Location
📸 Augmented Reality (AR) Bouquets
Emerging tech like AR bouquet previews lets customers visualise how the flowers will look in their space—building trust and driving sales.
📱 Mobile Is Mandatory
Florists with mobile-optimised websites and seamless mobile checkout systems are ahead of the game, especially as last-minute buyers often shop on their phones.
🌺 Combining Modern Convenience with Human Touch
No matter how advanced the tech, people still want warmth and personal service, especially when gifting flowers for a loved one.
Successful florists blend:
- Efficient technology with personal care
- Online convenience with handcrafted quality
- Fast communication with thoughtful customer service
🌷 Spotlight: Spearwood Florist – Perth, WA
One shining example of this balance is Spearwood Florist in Perth. Known for its high-quality, handcrafted arrangements and exceptional service, they’ve become a trusted choice for Mother’s Day gifts.
Here’s what they offer:
- Thoughtfully curated Mother’s Day bouquets
- Same-day delivery across Perth suburbs
- Easy online ordering with personalised options
- Locally sourced flowers and sustainable packaging
- Friendly, reliable service that customers rave about
If you’re in Perth, Spearwood Florist is a go-to for Mother’s Day flowers that are as meaningful as they are beautiful.
💬 Final Thoughts: Celebrating Mum in 2025
As we prepare to celebrate Mother’s Day 2025, one thing is clear—the demand for fresh, meaningful, and well-delivered floral gifts is stronger than ever.
Technology continues to reshape the floral industry, but the heart of the gesture remains the same: expressing love, appreciation, and gratitude.
Whether you’re a florist gearing up for the rush or a customer looking for the perfect gift, remember that flowers still say it best—especially when chosen with thought and care.